8xin_2012
财务副经理
财务副经理
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ACCA考试 每日一练

楼主#
更多 发布于:2012-11-27 14:30
ACCA考试 每日一练
Which of the following is the MAIN function of marketing?
A) To maximize sales volume
B) TO IDENTIFY AND ANTICIPATE CUSTOMER NEEDS
C) To persuade potential consumers to convert latent demand into expenditure
D) To identify suitable outlets for goods and services supplied
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8xin_2012
财务副经理
财务副经理
沙发#
发布于:2012-11-27 14:30
B

 The basic principle that underlies marketing is that it is a management process that identifies and anticipates customer needs. The other distracters in the question refer to specific activities undertaken by a sales or promotion function.
板凳#
发布于:2012-11-27 17:55
 
miss or miss 不可预知~~

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